Recently, we had a client who wanted to send a newsletter to their customers using content they'd already published on their site. PrestaShop doesn't have a built-in way to turn existing website content into a newsletter, so store owners are left writing their content in two places — once on the website, and again in a separate email tool.
It lets you send a newsletter to opt-in subscribers using content you already have on your PrestaShop site — either a CMS page or one or more blocks from the bcmultiblocs module — and sends it out as a properly formatted email, without you having to rewrite anything.
So that stores can turn existing website content into a newsletter in a couple of clicks, instead of duplicating that content in a separate email tool, or paying for a third-party email marketing service.
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